Consumer Focused

Authentication & Tracking

Software Suite

Your Solution is a Click Away

Authenticating Clients For Over 12 Years

ATRK- Authentication, Track and Trace System provides the ability to manage and generate serial codes for authentication purposes.

ATRK uses the SaaS delivery method for companies to provide a multi-tenant system.  Our Channel Partners provide serialized security labels with additional covert features.  Using ATRK enhances their offerings with much needed industry proven metrics, simple serial generation and complete management of their clients.

The ATRK system has been providing solutions to clients for over 12 years and adds new functions each year. ATRK generates over 100 million secure trackable labels a year and growing.

  • Serialization and Generation

  • Ordering and shipping tracking to manufacturers

  • Real Time Label Application by manufacturers to products

  • Distribution tracking

  • Label scanning with geo tracking

  • Fraud and market research

  • Client managed SKU information for display to end users

  • Flexible Consumer Interaction driven URL redirection and links

  • Channel Partners in US, France, Switzerland
  • Managing all 22 worldwide manufacturers for one large brand
  • Currently generating and managing over 100 million labels per year
  • Supporting Brands in US, Canada, Europe, Asia
  • Automotive Parts
  • Health Supplements
  • Retail Consumer
  • Semiconductor
  • Beauty Products
  • High-end Consumer Collectibles
  • Automotive Parts
  • Health Supplements
  • Retail Consumer
  • Semiconductor
  • Beauty Products
  • High-end Consumer Collectibles

Authentication and Tracking with a Dynamic Consumer Experience

  • Generate unique codes for your company using our flexible code definition platform
  • Format and Transmit those codes to the label printing partner
  • Ship those labels to the licensed manufacture(s)
  • Track application to batches and products
  • Track packaging and logistics flow
  • Track the retail sales using scanning technology
  • Define the Customer Scan experience according to location, date/time, SKU, market and more
  • Drive traffic to the right place at the right time.
  • Provide Registration tools for continued consumer engagement
  • Track the traffic and analytics

Brand Owner Benefits

Production Visibility

Manufacturer Performance Monitoring

Since the labels are applied as your manufacturers work through the Purchase Order, ATRK provides visibility into their productivity.

Defect Tracking Back to the Batches

With individualized serial codes on each product linked to a batch, any defects determined during the supply chain can now be tracked easily.

Many times, Brand Owners have difficulty tracking the daily performance against open PO to their manufacturing vendors.  Using the ATRK label registration process they can get visibility into the daily production rates and how likely the expected completion date will be met.

Additionally, since these labels and batches are tracked any defects can be linked directly back to the batch that was involved.  Should many defects occur within a batch Brand owners can hold any remaining stock or issue recalls.

Fraud Prevention

Security is key

The unique Secure Label codes allow for positive identification of  authentic products.  Invalid scans can be pushed to a customer service page allowing your client to address this issue and help track down the origin.

The ATRK system tracks all label scans and can identify labels scanned too many times.  Fraudsters will get stopped in their tracks, as once limits are reached the labels are deemed “suspicious”.

ATRK also tracks if excessive scans are originating from the same location, this then sends up a red flag.  The fraudster is stopped by ATRK and prevents them from scanning to find valid codes.

Grey Market / Diversion

Flexibility for Geographic Pricing

Some products are destined for certain geographic markets at a lower price, creating the opportunity for a gray market to happen.  The unique Secure Label codes can be tracked to the destination location, scans in the wrong destination can help identify and track down any diversion that may occur.

  • Easily drill down using our mapping tools
  • View the scans 
  • Export into Excel for easy security personnel use

Consumer Engagement

  • Cross Sell
  • URLs by a mix of GEO Location, Product, Date
  • Registration Pages
  • Special Promotions and Contests

Authenticated

Your landing page can provide batch information, product information, link to that product on your website. Automated redirects can occur and PUSH TRAFFIC TO YOUR SITES

Suspicious Scans

Provide information to your clients for helping to investigate the product’s authenticity. Link to tools on your site .

Consumer Engagement

  • Cross Sell
  • URLs by a mix of GEO Location, Product, Date
  • Registration Pages
  • Special Promotions and Contests

Authenticated

Your landing page can provide batch information, product information, link to that product on your website. Automated redirects can occur and PUSH TRAFFIC TO YOUR SITES

Suspicious Scans

Provide information to your clients for helping to investigate the product’s authenticity. Link to tools on your site .

Call Us Today

Your solution is a call away

CALL NOW: 833-4-MY-ATRK