The unique Secure Label codes allow for positive identification of authentic products. Invalid scans can be pushed to a customer service page allowing your client to address this issue and help track down the origin.
The ATRK system tracks all label scans and can identify labels scanned too many times. Fraudsters will get stopped in their tracks, as once limits are reached the labels are deemed “suspicious”.
ATRK also tracks if excessive scans are originating from the same location, this then sends up a red flag. The fraudster is stopped by ATRK and prevents them from scanning to find valid codes.